Marware's new EcoVue for the new iPad (3rd-Gen) ($55) is a good example of what can happen when a company rushes a case out the door without doing hands-on testing with the product that fits inside. The name comes form the environmentally-friendly process used to tan the leather. It's real cowhide, but with a somewhat plasticky feel and a terrible smell out of the box. EcoVue has a basic folio-style setup, with a soft fabric frame inside to cradle…