Warner Bros.' home entertainment president Kevin Tsujihara used time at a Morgan Stanley technology conference to outline in more detail how his studio would steer viewers towards converting their videos from DVD and Blu-ray discs to the UltraViolet format and cloud video access. It would start with in-store conversion like that planned by Walmart, he said, but stores would eventually automate this and provide digital copies automatically. The discs themselves would eventually provide the option, which he implied would be like ripping a CD and would upload the movie
