A UBM TechInsights preliminary breakdown of the new iPad's costs has suggested Apple is at least taking a slight price hit to build it. It believed that a 16GB, iPad 4G model cost about $310 in raw components. While it represented a 51 percent margin over the $629 price before many other factors came into play, it was significantly less than an equivalent 3G iPad 2's 56 percent margin when it was new in 2011.