Amazon is making a rare effort to branch out in its e-book publishing beyond the Kindle through a new deal with author James Atlas that was outlined on Friday. A new 12-book biography line, Amazon Lives, will be edited by Atlas and published in e-book form in other stores, the New York Times was understood. Which stores would get it weren't mentioned, although it's unlikely to involve the Nook store given active bans on Amazon material over Barnes & Noble's objection to digital exclusives on the Kindle.