A report from the New York Post, relayed by The Loop, suggests Apple is negotiating with content providers for a new streaming TV service that'll launch by the end of the year. Eddie Cue has been the point man in the negotiations, which are not proceeding as quickly as Apple would like. Apple is supposedly pushing for a service that'll offer channels as apps on its Apple TV and other devices. The report claims Apple is also talking with telecommunications companies like Verizon and AT&T, hoping to strike a single deal that will encourage others to follow.