Apple is reported to be continuing its push on launching a streaming TV service by Christmas, according to the NY Post. Renowned Apple deal broker Eddy Cue has been leading the negotiations with content providers, a number of which have resisted Appleís efforts to control pricing and revenue splitting. One media exec is reported as saying that ë[Apple] wants everything for nothing,í in a refrain that is reminiscent of Appleís dealings with publishers and music companies.