Some of the same studios that developed the the UltraViolet digital standard are launching a new initiative to make content available across multiple devices. SanDisk, Twentieth Century Fox Home Entertainment, Warner Bros. Home Entertainment Group and Western Digital
have formed a new working group dubbed the Secure Content Storage Association (SCSA) to develop a new digital rights management (DRM) protocol that would make digital media available across multiple devices and through the cloud. The group will develop the system under the working title "Project Phenix.
