Apple is at work on a major redesign of the iTunes Store, 9to5Mac claims to have learned. Plans are recently said to have been revealed to a number of record labels and other entertainment companies. The exact details are being kept private, but a redesign for the Mac/Windows version of iTunes is allegedly a "top priority" for Apple. The goal is to make it more interactive, and more efficient in terms of locating new content. Music, movies, TV shows, and the App Store are the focus areas.