Apple chief Tim Cook's turn at Goldman Sachs' technology conference saw him at once pragmatic and critical of Amazon's Kindle Fire. He suspected that Amazon both had and would "sell a lot of units" and that it may have carved out a niche, since it was "different kind of competitor" with different advantages. However, he disputed the idea that the $199 price was the only factor and suggested that some buyers might be soured on the Kindle Fire and its kind after using it.
