Sony on the eve of the PlayStation Vita's first US wave has kicked off a record $50 million ad campaign to recapture its place not just from Nintendo but from Apple. The most Sony has ever spent on any PlayStation launch in the US, the campaign includes both online spots as well as traditional billboards and TV spots. Where PSP ads focused on younger gamers, though, Sony's new Vita ads (below) will focus on adults, where the allure is to "never stop playing" PS3-level games while on the road and with others.
