An investment note from JPMorgan analyst Mike Moskowitz on Tuesday downplaying the likely impact of Windows-based ultrabooks was backed by support from PC resellers. He saw most competitors pursuing the MacBook Air and going for "more of the same" in computers, largely trying to replicate what they'd seen before instead of trying something new. The emulation was ironic for an industry that had initially downplayed the Air, he said, although he saw there being a number of practical competitive issues as well.
