The New York Toy Fair is on this week, and so collectors and toy buyers alike are hearing about all sorts of new products. And given that the iPhone is one of the largest brands around, it's probably no surprise that iOS-based game properties are very popular this year. Disney's Where's My Water is the latest iPhone game to get toys made for it. There are plush dolls coming soon of the main alligator character, as well as rubber duckies modeled after the duckies you collect in the acclaimed physics puzzler. And Cut the Rope's Om Nom Nom already has a plush made of himself, but there's even more on the way.