Apple has quietly added two new iPhone 4S ads, both showcasing Siri's voice recognition and intelligent-assistant technology, to its iPhone videos web page. In "Road Trip," a man decides to travel across the US from what appears to be Boston to Santa Cruz with his partner, and both of them consult Siri throughout the trip. In "Rock God," a young man progresses from locating a guitar store to forming a rock band and changes the name Siri addresses him by.