Mobile advertiser Flurry's latest report, on app usage during the Super Bowl, is fascinating for those of us who have been following the "second screen" phenomenon: The tendency of mobile device users to use their devices while also watching television or other media. Flurry notes that during last week's big game, not only was the app audience (according to the apps that the company is actually monitoring) almost as large as the Super Bowl audience as a whole, but as you can see above, app usage steadily grew throughout the game. With one interesting exception, that is: During the Madonna halftime show. During the show itself, viewers finally l
