Best Buy as part of a promo has started the run of tech-focused Super Bowl ads with a segment pitching its mobile stores. The ad unites both the inventors of phone technology, such as Philippe Kahn (the camera phone) and Ray Kurzweil (text to voice synthesis) with those making newer hardware and software. Key inventors behind Instagram, Shazam, Square, Words With Friends, and other elements are in the 30-second clip.