We know what you're thinking, because we initially thought it too, but this isn't your average AR. With the help of chip designer ARM, a number of developers are building a new type of augmented reality that is altogether more powerful than the usual sprite-on-a-surface routine. Instead of requiring well-lit, artificial and often indoor surfaces and markers, this new technology sucks every ounce of juice from a smartphone's processor in order to recognize, track and augment real-world 3D objects like people and buildings. It's still at an early stage and far from being practical, but the exclusive videos after
