A new report from analyst firm UBS shows that while Apple is neither the largest cellphone maker nor the majority leader in phone platforms, it nonetheless dominates the entire industry in terms of revenue from phones, now taking 36 percent of all cell phone revenue (feature or smartphone) as of the end of 2011, even though it only sells nine percent of the world's cell phones. By the industry yardstick Earnings Before Interest and Taxes (EBIT), Apple takes in 74 percent of the industry's earnings.
