Apple's new retail head, John Browett, was "the best by far" in terms of possible candidates, says company CEO Tim Cook. One blogger, Tony Hart, says he received a personal response from Cook after sending an email with his own thoughts on the hiring. "I talked to many people and John was the best by far," Cook's message reads. "I think you will be as pleased as I am. His role isn't to bring Dixons to Apple, [it's] to bring Apple to an even higher level of customer service and satisfaction."