Apple has changed the way it handles accounting for its flagship retail stores, a new Securities and Exchange Commission filing reportedly shows. Prior to its fiscal first quarter, which ended December 31st, the company had 20 "high-profile" retail stores which were treated separately in terms of finances. "Prior to 2012, the Company allocated to corporate expenses certain costs associated with its high-profile retail stores that have been designed and built to promote brand awareness and serve as vehicles for corporate sales and marketing activities," the company
