Apple CEO Tim Cook is an excellent business manager and responsible for much of the company's success in low-cost manufacturing and skinny inventories. But as we saw with Cook's first product announcement on October 4, he lacks a lot of the charisma that marked the Steve Jobs era. A new book is now saying that senior vice president Scott Forstall is the most likely person on the Apple executive team to become CEO after Cook's reign ends.
The book by Adam Lashinsky, Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, is a deep dive inside of the operation of the company by a Fortune magazine columnist. The book is scheduled to be released next week (
