Just because Apple isn't exhibiting products at CES doesn't mean it's not interested in the event. paidContent.org is reporting that the company does have a presence, with one of their bloggers running into Greg Joswiak (head of iOS product marketing at Apple) at the Sony booth.
Joz isn't the only Apple employee at the crowded show. Reuters noted a source who said that Apple has over 250 employees registered for the event. pai