Yeah, it sounds too good to be true. But that really is an iPhone in the cylinder above. Liquipel claims to make your smartphone water resistant by bonding it inside and out with a "nano" coating which repels water. While this isn't for deep sea diving, it appears to be an ideal solution if you are clumsy or happen to be around water quite a bit. In the image below, I snapped a pic of a tissue paper coated with Liquipel technology. The tissue is impervious to water absorption, acting more like wax paper. Pretty neat stuff.
The downside (for now) is that you'll have to send your device off to Liquipel for a few days for them to coat it. A rep I spoke to said they are hoping to work directly with manufacturers to integrate their coating before you buy a phone. In