According to a blog post by entrepreneur Amit Kumar, a new app called Samsung SwipeIt has started popping up on that company's smart TVs, and may be positioned as competition for Apple's AirPlay media sharing technology. Kumar mentions the app started rolling out to TVs at the beginning of the year, while the companion app for Android appeared on the Market around the same time (nothing on iTunes yet, despite a listing for an iOS app on Samsung's Korean site), promising easy sharing of photos and videos to Samsung's connected TVs. It's built by last year's Free The TV Apps competition winner