Plans between AT&T, Microsoft, and Nokia, to heavily market the Nokia Ace are just the start, Windows-focused writer Paul Thurrott claimed after tapping sources. Key to the strategy would be to pay store staff to recommend Windows Phones, giving them between $10 to $15 per phone depending on the quantity they move. Store workers have so far preferred Android and iPhones and usually turn to Windows Phone only if the customer insists on it.