China has the largest number of mobile subscribers in the world, by far. With over 600 million subscribers, wireless carrier China Mobile is the number one carrier both in China and in the world. Despite receiving a globe-leading 24 million smartphones in Q3 2011, China is still a relatively untapped market. At the end of 2010, smartphone penetration in China was only at 15 percent. This number is expected to rise over the next several years as customers upgrade their feature phones and replace them with smartphones.
As MIC Gadget points out, the iPhone faces stiff competition from a variety of local handset makers which sell their smartphones at a fraction of the cost of the iPhone. Th