Apps and digital media were a fifth of all the spending online during Christmas Day, comScore said on Wednesday. Those paying either individually or through subscriptions for apps, e-books, music, and video shot up from the 2.8 percent average between the start of November and December 26 to exactly 20 percent on December 25. The spike could be directly attributed to a rush of mobile devices, mostly on Apple's iOS, as well as gift cards.
