Microsoft confirmed late rumors and said it would make 2012 its last CES keynote. Company Corporate Communications VP Frank Shaw said the company's launch windows "generally donít align" with the January show and that it didn't make sense to have a keynote or booth in the future. Shaw indirectly admitted that the company was increasingly keynoting CES because it was "the way we've always done it" rather than for actual product launches, which were often months after the show.
