Apple considers ownership of flash controller technology -- in the form of its acquisition of Anobit -- to be essential in gaining an advantage in mobile devices, claims Sterne Agee analyst Shaw Wu. The information is said to come from "checks with industry sources," and point to Apple wanting "increased speed, improved battery life, and potentially even a cost advantage." Wu notes that Apple has managed something similar by using its own A-series chips in iOS devices. The approach of buying companies like Anobit may also have the benefit of lessening dependence on
