A coalition of companies have proposed the Next Generation Secure Memory standard to lock down movies and other content stored on flash memory. Panasonic, Samsung, SanDisk, Sony, and Toshiba are working on a system that would put unique IDs on embedded and removable storage like SD cards and encrypt content based on public keys. The move would let studios offer movies on a non-disc physical format but theoretically keep it from being freely copied without relying on protection in the file itself.