Who says the big boys can't be friends? While Samsung, SanDisk, Sony, Toshiba and Panasonic would probably disagree with each other on just about everything, there are still three magical letters that can bring even the biggest rivals together: DRM. While the consortium is doing everything it can to avoid the term, there's no hiding the truth -- the temporarily-named 'Next Generation Secure Memory Initiative' is designed to protect HD content by using "unique ID (identification) technology for flash memory and robust copy protection based on public key infrastructure." Just when we thought Louis C.K. had proven that slapping DRM around something was the wrong appro