RIM has usually tried to chase the high end of the smartphone market when it adds a touchscreen: the Storm, the Torch, and the newest Bold phones are all aimed at the same crowd as the iPhone and top Android hardware. With only a limited amount of success, then, it's taken a fresh strategy of bringing a touchscreen to the Curve line for the first time. We'll see in our review of the BlackBerry Curve 9380 if shrinking down and aiming for cost has given RIM a chance at carving out a lead in a young category.
