Sony had an upbeat launch for the PlayStation Vita in its home country of Japan. The 7AM launch saw thousands in line with volumes closer to that of an Apple launch, including 600 at Yodobashi Camera in Tokyo's Akihabara district and 300 at Bic Camera in the Ikebukuro district. At the official event at Shibuya Tsutaya, where Sony executives including company president Kaz Hirai were hosts, the first buyer was an unidentified 33 year old northerner.