Nielsen in a look back at late summer not only broke down market share for the period but revealed that Android had a consistent appeal across ages. Android was up to 44.2 percent of US smartphones between August and October but also had a more even balance than the primarily younger audiences of before. About 47 percent of those both in the 18-24 and 25-34 groups with smartphones had Android, while even the 65-plus group still saw 39 percent pick Google.
