Nokia's US lead Chris Weber in an interview said that the launch of the Lumia 710 on T-Mobile was just part of a much larger campaign to make Nokia relevant again in the US. Calling it Operation Rolling Thunder based on the Vietnam War bombing campaign, he told Bloomberg that Nokia would have a "very large presence" at the CES expo in January. Multiple Windows Phone models would come out at different prices and on different carriers in a sign that the company was no longer downplaying the US.