Video plug-in maker Crumplepop in collaboration with Editkick have released a new plug-in called ToneGrade for Apple's Final Cut Pro X that makes it easy to color-grade and apply HDR-like tone-mapping effects to video footage, enhancing the texture of brightly-lit scenes and increasing detail and realism in faces and objects. For a limited time, the company is making the plug-in available for $39, a discount from its normal $75 price.