Apple is rumored to be in talks to buy an Israeli startup called Anobit in deal said to be valued up to $500 million. The fabless semiconductor company has developed a flash memory controller technology that makes cheap non-volatile memory work as well as more expensive memory. The company claims to be able to make 3-bit multi-level cell MLC NAND flash, which typically has a shorter working life, last as long as 2-bit MLC, and 2-bit MLC function as long as single-level cell flash.