When it comes to forecasting the next big thing, we turn to our secret weapon: the TUAW braintrust. We put the question to you and let you have your go at it. Today's topic is in-app purchasing, or IAP for short.
We've been having a house debate recently about the proper role of IAP in game marketing and development. Some companies have been treating their customers as cash cows using IAPs. We find that attitude unacceptable.
That said, many games (including Tiny Tower, Battle Nations and others) use IAPs responsibly and well. We feel IAP by it