Using a competing smartphone platform doesn't stop the largest parts of their supporters from preferring the iPad, Maritz concluded in a study on Thursday. While not wholly representative at 2,500 people, the study showed that 53 percent of BlackBerry smartphone owners preferred an iPad, while just 8.5 percent wanted a PlayBook. Even in Android, 41 percent still preferred an iPad, while the next two combined, the Galaxy Tab line (19 percent) and the Kindle Fire (15 percent) amounted to 34 percent.