Acer in a discussion surrounding the company's global internal meeting confirmed a broader switch away from its traditional budget base towards ultrabooks. CEO JT Wang told Dow Jones that the ultra-thin PCs, which owe their existence to the MacBook Air, would be the "key growth driver" in 2012. The Taiwan firm said it would stop participating in what's often referred to as the race to the bottom, or an obsession with price and sheer market share among Windows PC makers that leads to sacrifices in build quality and sustainable profit.