Time magazine reporter Laura Locke has posted a previously-unseen interview she did with Apple CEO Steve Jobs in 2003 on the day he unveiled the iTunes Music Store. In it, Jobs passionately defends the company's use of the sometimes-misinterpreted "Rip. Mix. Burn." ad campaign, denigrates the pre-iTunes download experience, and expresses some uncertainty over whether consumers would embrace the then-nascent iTunes store over piracy.