Microsoft in a presentation providing further details on the Windows Store in Windows 8 positioned it as the antithesis of Apple's own App Store. Web Services VP Antoine Leblond made clear that while the Windows Store would have in-app purchase and subscription systems, these would be strictly optional. Apps like an instance of The Daily Telegraph could use their own back-end systems, something which Leblond was keen to note could show on a Windows 8 tablet but not an Apple device.
