It won't be shocking to most in the electronics industry, but the rest of the world probably doesn't realize that many products use components from other manufacturers and even direct competitors. So much like most hard drives are made by one of only a few companies, there are only about four LCD panel manufacturers. But just because it's Samsung inside doesn't make it the same, and in that vein Samsung took pause with the Australian value-minded brand, Kogan, when its commercial very plainly exposed just who makes the panels in its TVs . The cease and desist notice didn't sit well w