You're familiar with the Entertainment Software Ratings Board (ESRB), right? They're the lot who help moms and dads ensure that their kiddies only get their grubby mitts on age-appropriate content. Recently, the ESRB's reach extended into the mobile space, but it turns out that Apple and Google aren't down with the ESRB's handy dandy ratings system. Despite being invited to the party, the two tech behemoths with matching app purchasing portals are quite content with their existing controls, thank you very much. Of course, the fact that the ESRB relies on developers to complete a detailed questionnaire instead of reviewing every app itse
