Online shoppers aren't just looking for tablets to buy, they are using them to do their shopping, too. The New York Times suggests that the majority of tablet owners use the device to shop, and that they prefer the shopping experience of the tablet over that of a smartphone or desktop.
Only about 8 percent of online shoppers are tablet owners, according to Forrester Research. As a result, retailers have overlooked this group of customers and focused their efforts on beefing up their websites or releasing smartphone apps instead.
The success of the iPad 2 has changed all that, and retailer Anthropologie is one of many stores taking notice of tablet users this year. The compan