The success of Apple Stores is attributable to more than just their products, claims JC Penney CEO Ron Johnson in a Harvard Business Review column and a related interview. Formerly Apple's senior VP of retail, Johnson credits "the experience" he helped to manufacture. "People come to the Apple Store for the experience -- and theyíre willing to pay a premium for that," he writes. "There are lots of components to that experience, but maybe the most important -- and this is something that can translate to any retailer -- is that the staff isn't focused on selling stu
