Britain's Financial Times, which famously did an end-run around the App Store by launching a highly-customized mobile site and encouraging users to save the shortcut as a "web app," reports that it has hit one million users since the launch of the new site in June. The company says that it now sees 20 percent of total web views and 15 percent of new subscriptions coming from mobile devices. The HTML5-heavy site closely replicates the feel of a native app once users save the bookmark as an app icon on their iOS device.
