Apple is fiercely defending its right to exclusively use the terms "app" and "App Store" and is now targeting the Kindle Fire. Apple amended its previous App Store lawsuit with Amazon and singles out Amazon's use of the term "Amazon Appstore" in its advertising for the Kindle Fire.
In this new filing, Apple claims Amazon has changed its advertising from "Amazon Appstore for Android" to "Amazon Appstore" to sound more like Apple's App Store. Apple asserts this is a deliberate attempt to deceive customers and argues,
Amazon's use is also likely to lessen the goodwill associated with Apple's APP STORE service and Apple products designed to utilize Apple's AP
