12.11.2011 22:05 Uhr, Quelle: The Unofficial Apple Weblog

Study: Shopping on iPads increases spending

Whether you want to hear it or not (and trust me, I don't either), the holidays are just a couple of weeks away. Just a short 14 days from now, the holiday season will be upon us, and Black Friday and other holiday deals will be everywhere, encouraging us to buy gifts, sale items, and whatever else retailers can get moving off of the shelves. And so a stat like this is extremely interesting to those retailers: People who shop for products on an iPad are almost twice as likely as people who shop on other platforms (including Android or PC) to actually buy the item they're looking for. According to IBM Coremetrics, not only do those users buy items, but they often buy more than other users would.

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