Starbucks is going to kick off the holiday season with a special app for iPhone and Android devices that will interact with art on holiday cups at the popular coffee shops around the world. You can see the app in action in the video below. As you can see, it's not really so functional as just a fun way to interact with the company's product. But the app does provide a little bit of interactivity, and apparently you can send holiday ecards directly from the software, as well as possibly win a prize for playing with all of the AR scenes. The app is set to be available on November 15th, a few days before Thanksgiving.
This release will end a year of really interesting mobile phone-based initiatives from the company, including
