Pioneer in an unusual break from hardware unveiled what could be a universal equivalent to Apple's Siri for natural-language voice. Zypr provides a web-based but native-friendly programming interface that lets apps take commands that usually apply to specific services, such as social networking from Facebook or Twitter, INRIX traffic, AccuWeather, Slacker Radio, and Yelp place ratings. The method allows combining services and lets data port over from service to service.